You Gotta Earn It: Making the Most of Earned Media Content Distribution
You’ve got the content; the next step is figuring out how to get it out to the people. While taking the “sit back and let the people come to you” approach can seem like the easiest way to go, it’s also...
View ArticleDon’t Be Scared of Reddit!
If you do not visit it often, you may think of Reddit as a scary website. After all, isn’t Reddit a place where flame wars start and chaos reigns? It can be a little bit more “in your face” than other...
View ArticleDumping Deadweight: Limit Your Workload With Targeted Distribution
When you first started to take content marketing seriously, you likely arranged to use every means of content distribution available, from circulars to Snapchat. The only problem is that you now have a...
View Article“Regifting” Your Content For Wider Distribution
If you’ve been working on your content for a while, chances are you’ve managed to build up quite a library of helpful guides and explanations for your target audience. If you’d like to branch out,...
View ArticlePostcards From Everest: Ensuring Content Distribution, Even On the Road
Dan Fredinburg knew all about the power of time and place. His goal as a mountaineer was to put Google Maps everywhere. And, he meant everywhere. In a series of adventures away from the office, he put...
View Article4 Actionable Ways to Build an Instagram Audience
As you dip your toes into the world of social media via online publishing, you’ll likely find that gaining followers on Twitter is the easiest while Facebook and Pinterest audiences seem to grow at a...
View ArticleIs Instagram Right For You?
Social media marketing is all about staying on top of the latest trends. It’s not simply about posting your latest addition to the company blog on Facebook. Understanding what people want to see and...
View Article5 Things You Can Do Every Day to Improve Your Reach
Social media advertising is a little bit like rolling a snowball down the hill. First comes the hard labor of packing a ball of snow in your hands, then as you watch it roll down the slope, it starts...
View ArticleHootSuite: Not the Newest Gimmick Hotel
So, you’re ready to brand yourself on Facebook, Twitter, LinkedIn, Instagram and all the other places where properly timed pictures and witticisms garner an audience. According to a study from Social...
View ArticleContent Distribution – Tools of a Very Essential Trade
What good is a killer piece of marketing content if no one ever sees it? No, we’re not trying to be existential (not before we’ve had our morning IV of coffee, anyways), it’s simply a fact that far too...
View ArticleWhen to Pin: Targeting Content to Pinterest Users
Are you sharing pinnable content that reaches out to Pinterest users? If you’re not taking advantage of the Pinterest bandwagon, you could be missing out on big business. According to Marketing Land,...
View ArticleEverything Old Is New Again
It’s still true: content is king. But, the marketing plan that keeps your company on the throne relies heavily on distribution and getting your content dispersed to a number of platforms and read by...
View ArticleExpert Advice: Content Distribution Wisdom Straight from the Maestro’s Mouths
I start every work day by trying to learn one new thing, and for me that usually means something along the lines of content curation, distribution, or other marketing-related tidbits. There are a lot...
View ArticleDistributing Off the Beaten Path
Marketing your small business can get boring. You write the content or hire someone to put the words down for you, you post it to your blogs and social media accounts, you send out the emails, and you...
View ArticleBringing the Buzz: Live Tweeting Your Next Event
If you haven’t already noticed, Twitter is a vortex of comments, ideas, quips and hyperlinks swirling on a virtual platform where consistency is key. Twitter users have to be active to be heard by...
View ArticleThe Practice of “Like Baiting” and Why You Should Avoid It
Distributing your content over social media is increasingly important these days because of how much traffic comes through services like Facebook and Twitter as well as the interplay between SEO and...
View ArticleBoring Blogs Go Bye Bye with These 5 Tips
Ugh. Everyone hates a blasé blogger who regurgitates the same ideas and topics as every other blogger in the blogosphere. Well, my reader, it’s time to take back your blog. If you have discovered that,...
View ArticleBoost Content Capabilities by Connecting with Customers Offline
We hear time after time, go online, that is where you need to mine for marketing gold. So you hire content writers, build an online audience, and your business blog has a semi-solid ranking on Google....
View ArticleHarnessing the Power of Pinterest for the Female Consumer
You’ve started publishing your content and are ready for integrating social media advertising. One of the most important, and often overlooked, places for corporate blog posts is on Pinterest. If the...
View ArticleIs Paying for Facebook Promoted Posts Worth it for Me?
You may have mixed feelings about Facebook’s Promoted Posts system because while it’s an opportunity to improve your brand’s reach on social media, it’s also going to cost you money to participate. You...
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